![]() ![]() ![]() Digital is at the heart of everything we do as a business so it’s my job to make sure we’re operating according to best practice and working towards our company objectives. So I try and divvy up my time between them depending on what the priority is. My job is incredibly varied as it has me working with almost all of our different departments, as well as within our own. Jess McFadyen, Motorsport Network Director of Digital Strategy What does a day at work look like for a Social Media Director? It might be that you don’t get a full time or well-paying job, but if it’s for the experience then it can be invaluable. So have a think about how exactly you could add value to them – not only does this usually pique their interest above a standard “can I come and work for you” email, but it also shows that you’ve thought about their business and what they might need, which shows dedication and research, and a level of care that should make you stand out. The biggest thing to remember though is that these people are probably very busy. It’s a bit harder to do during COVID-19 times, but often can land you real-world experience. Best thing is, the narrative takes place entirely on the main protagonists computer screen.You can also ask to shadow people in the roles you think you’re interested in. Patrick Cederberg and Walter Woodman were kind enough to screen their film ‘Noah’ – an intelligent and captivating short that looks at how we receive, send and perceive information online. A bizarre yet entertaining short that felt almost like a secret tape found in a far-out bootfair. ![]() A hard, oozing and eastern influenced underscore mixes with a magnetic pace and build up of sequences, culminating in a sharp, smart and brooding short. ![]() Set in the near future, ‘Match’ follows the story of ‘Billy’ as she prepares to represent her country in a deadly Championship game of ‘Darkball’. We were joined by directors Jennifer Sheridanand Matthew Markham, who together created their film ‘Match’ whilst calling in a favour to make the film using a Phantom Camera. Screen Social was determined as ever to give a platform to emerging talents in the spirit of independence by welcoming submissions of any genre, length and topic on Wednesday evening. Featuring beauty blogger Zoella, filmmaker and artist Tomska and comedy twins Niki N Sammy ‘The Creators’ isn’t just a film to give brands and marketeers insight into engaging millennial audiences – Burstein does a touching job of displaying the human figures inside the frame, exposing us to some touching moments, confessions of fear and all the obscurities that come with the territory of being a YouTuber.įrom there, the evening began to explore our endless search for true connections in digital culture, with fingers glued to phones and faces basking in the light of laptop screens. Aside from revealing the level of engagement and loyalty these stars have from their fans the film explores what brings about that trust and retention. The evening began with a documentary released earlier this year from Academy Award nominee Nanette Burstein ‘ The Creators’giving us a glimpse into the lives of rising YouTube stars while framing the overall success of independent creators and their communities using the platform. From game changing ‘YouTubers’ and stalking-cats to Chatroulette and Vimeo, Wednesday’s Screen Social: #HELLO took us on a roam through the social video jungle, presenting a full line-up of submitted and curated film content along with a few welcomed surprises. ![]()
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